What is a rivalry? A rivalry is occasionally created due to a particular event that causes bad blood between teams, players, coaches, or owners, but for the most part, they arise simply due to the frequency with which some teams play each other, and sometimes exist for geographic reasons.“Few sports are as intense and hard-hitting as professional football. Hard runs, punishing tackles, and thrilling passes build excitement, both for players and fans.” Four of the most notable NFL rivalries are the Giants vs. Eagles, Ravens vs. Steelers, Bears vs. Packers, and Chiefs vs. Raiders. The final deliverables for this project will consist of four infographic based posters that go in depth of the history of the rivalry, Also there will be an augmented reality effect on two different posters that show a slideshow of different photos throughout the specific rivalry for a visual journey.